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The Meadows ended the year with the fourth highest gross revenue in the state, an unusually strong showing.
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Pennsylvania slot machine revenues rebound

Rebecca Droke / Post-Gazette

Pennsylvania slot machine revenues rebound

After two down years, Pennsylvania slot machine revenues are back on the rebound.

Gross revenue totaled $2.36 billion last year, a jump of 1.99 percent, according to the state gaming control board. It marked the first time since 2012 the state has seen an increase from slot machines.

Richard McGarvey, a gaming board spokesman, attributed the increase to an improving economy and lower gasoline prices. He also said the state’s 12 casinos had a role in the improvement.

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“The operators are doing a good job marketing themselves, keeping the customers they have and improving a little,” he said.

After a 2.7 percent increase in 2012, gross slots revenue, the money gamblers lose, fell 3.5 percent in 2013 and 2.7 percent in 2014.

Despite the increase, the $2.36 billion generated in 2015 didn’t match the record $2.4 billion in gross revenue collected in 2012. Last year’s take produced $1.26 billion in tax revenue, the majority of which is used for property tax relief.

Locally, gross revenues for Rivers Casino on the North Shore, at $276.9 million, were flat last year, while those at The Meadows Racetrack and Casino in Washington County, at $220.2 million, increased 1.35 percent, the fifth highest in the state.

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The Meadows ended the year with the fourth highest gross revenue in the state, an unusually strong showing.

It attributed the results to a strategic marketing and advertising campaign that touted the casino’s advantages as well as recent enhancements, including the addition of complimentary drinks for active gamblers; the loosening of various slot machines; the remodeling of casino nightclubs and restaurants; an on-site hotel; and a new events center.

“Guests have responded in a positive manner to the many enhancements we have made, in addition to our mainstay — superior customer service,” said Sean Sullivan, The Meadows general manager.

Mark Belko: mbelko@post-gazette.com or 412-263-1262.

First Published: January 7, 2016, 5:00 a.m.
Updated: January 7, 2016, 2:21 p.m.

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The Meadows ended the year with the fourth highest gross revenue in the state, an unusually strong showing.  (Rebecca Droke / Post-Gazette)
Rivers Casino on the North Shore  (Rebecca Droke / Post-Gazette)
Rebecca Droke / Post-Gazette
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