Friday, February 14, 2025, 2:05AM |  32°
MENU
Advertisement

AT&T's Cingular Wireless to offer Qualcomm MediaFlow for cell phone TV

AT&T's Cingular Wireless to offer Qualcomm MediaFlow for cell phone TV

SAN DIEGO -- AT&T Inc.'s Cingular Wireless will use Qualcomm Inc.'s new MediaFlo wireless network to deliver broadcast television to mobile phones by the end of this year, the companies announced Monday.

The deal is a victory for Qualcomm as it tries to establish MediaFlo as the leading technology in mobile TV. Last month, Verizon Wireless said it will launch the MediaFlo service under the name V Cast Mobile TV in at least one market by the end of March.

Terms of the agreement between AT&T and Qualcomm were not disclosed.

Advertisement

AT&T has not determined pricing, which programs will be broadcast, or where the service will be launched first, said spokesman Mark Siegel. Subscribers who buy the service will need a new handset that can pick up the broadcast signal in addition to the regular cellular signal for phone calls.

Albert Lin, a securities analyst at American Technology Research, said AT&T's move deprives Verizon Wireless of a chance to get a huge jump on the U.S. market.

It also marks a setback for Crown Castle International Corp., a cell tower operator that has launched a trial of a live TV network for cell phones but has yet to announce carrier customers.

The Crown Castle venture, dubbed Modeo, uses a rival technology called DVB-H. That platform -- backed by Texas Instruments Inc., Nokia Corp., Motorola Inc. and others -- has been embraced by wireless operators in Europe and elsewhere that already use a non-Qualcomm technology known as GSM to connect phone calls.

Advertisement

First Published: February 13, 2007, 5:00 a.m.

RELATED
Comments Disabled For This Story
Partners
Advertisement
During a Tuesday, Feb. 11, press appearance, Elon Musk mentioned the Iron Mountain storage facility in Butler County, pictured in this 2016 photo.
1
news
What is the Butler County mine Elon Musk mentioned in a White House appearance?
The Three Sisters’ bridges are suspended over the Allegheny River as the sun rises over Downtown and PNC Park on Wednesday, Jan. 29, 2025.
2
business
SEA board approves slew of stadium upgrades for Steelers, Pirates, Penguins; Pittsburgh tourism reaches 2019 levels
An aerial view of Lawrenceville, A second lawsuit has been filed to force a property reassessment in Allegheny County, with both saying county officials are using an outdated system.
3
business
Judge tosses Pittsburgh Public Schools lawsuit seeking Allegheny County property reassessment
A cutout batter sits in the bullpen at Pirate City, the spring training facility of the Pittsburgh Pirates, during a spring training baseball workout in Bradenton, Fla., Sunday, Feb. 22, 2015.
4
sports
Joe Starkey: Bad news Pirates outdid themselves on Day 1
Philadelphia Phillies' Darick Hall plays during a baseball game, Wednesday, July 19, 2023, in Philadelphia.
5
sports
With Pirates' first base job up in the air, newcomer Darick Hall remains motivated to prove he belongs
Advertisement
LATEST business
Advertisement
TOP
Email a Story