After a banner year made online ticketing company ShowClix the pathway to entry for the nation’s top late-night broadcasts, the Downtown business hopes the wins continue through 2015.

ShowClix, which launched in 2011, is giving rivals such as Ticketmaster a run for their money. In less than four years, the company has attracted more than 10,000 clients who have sold tickets to more than 2 million customers.

Its client list started with local promoters and businesses, but has grown to include powerhouses such as, “The Daily Show with Jon Stewart,” “The Tonight Show starring Jimmy Fallon” and “Late Night with Seth Meyers.”

In October, ShowClix unveiled radio-frequency-identification-based ticketing, and more than 150,000 attendees at New York Comic Con got badges that could be scanned for admission on smartphones and tablets.

ShowClix CEO Tom Costa said the company, which has experienced 40 percent year-over-year growth since its inception, is now planning a major hiring initiative and hopes to leverage its caches of data. “The idea is to continue doing what we’re doing because we’re doing it really well,” he said.

The next move is to analyze huge stores of data from customer transactions for use in ways that help clients stretch their dollars, said Nate Good, ShowClix chief technical officer. He said the data can show a promoter when customers tend to buy tickets, how tickets are paid for and how many tickets are sold during each phase of the sales cycle.

“People are procrastinators; we’ve seen evidence of that in the data,” said Mr. Good.

“Small groups — I’m speaking about die-hard fans — will buy tickets the minute they go on sale. Unless there’s a huge sellout, we see a tapering-off of ticket sales, then exponential growth leading up to the end of the ticket sale,” he said.

The data might identify opportunities to generate more sales. “If you’re an event organizer and you’re able to show you have a really good turnout on Tuesday evenings, you then can do special things during that time period to help you sell more tickets,” said Mr. Costa.

The company needs to hire at least five software engineers to accelerate the data analysis process to launch the product before the end of the first quarter. On Thursday, ShowClix will host Engibeering, a tech networking event thrown every six months or so in conjunction with Braddock-based beer company The Brew Gentleman, at its Downtown office.

Noting that at least two employees have made their way onto the payroll through past Engibeering events, company officials hope to have similar results this time around.