ATLANTA — Delta Air Lines says it’s bringing former star quarterback Tom Brady on board as a “long-term strategic adviser."

Mr. Brady is a seven-time Super Bowl winner for the New England Patriots and Tampa Bay Buccaneers.

“Bringing a leader like Tom onto the Delta team furthers our mission to connect the world while accelerating our drive to continuously improve for our colleagues, customers and communities,” Delta CEO Ed Bastian said in a news release announcing the partnership.

Delta did not disclose how much it is paying him.

Delta said Mr. Brady will play a role in marketing and help the Atlanta-based airline develop training and teamwork tools for its more than 90,000 employees. He will also appear on a series of Bastian’s “Gaining Altitude” video interviews to discuss topics including overcoming adversity.

Mr. Brady said he and NFL teammates flew on Delta many times, “even celebrating Super Bowl wins on the plane,” and has “loved and respected” the airline for years.

“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible,” he said in a statement issued by the airline.

Mr. Brady retired after the 2022 NFL season, and he spoke recently to The Associated Press about his various new projects.

The five-time Super Bowl MVP, who turned 46 last month, signed a 10-year deal with Fox Sports to be its lead NFL analyst on game broadcasts, he is a minority owner of the WNBA Las Vegas Aces, has apparel and wellness brands, and has appeared in TV ads for Hertz rental cars and even a feature film — “80 for Brady,” about four elderly women who travel to see him play in the Super Bowl.

Mr. Brady also endorsed cryptocurrency exchange FTX, which collapsed last year. He is among celebrities being sued over the endorsements. According to a bankruptcy filing by FTX, Mr. Brady owned more than 1.1 million shares as of January.

First Published: September 7, 2023, 9:30 a.m.