WLTJ-FM (92.9) got a format makeover over the weekend -- and its entire air staff got pink slips.

The adult contemporary WLTJ has been relaunched as Q92.9, The Best Music Mix.

Longtime morning team Gary Love and Beth Bershok, afternoon host John Gallagher, along with the rest of the air staff, are off the air. The station will run without personalities for a few weeks.

WLTJ's format and its target audience -- adults aged 25 to 54 -- remain the same.

Although it's still an AC format, the playlist is being tweaked to create a more contemporary sound. The playlist spans the '70s through today, but the emphasis will be more on the '90s and beyond, said WLTJ program director Chuck Stevens.

WLTJ's former "Lite FM" identity "had been around a long, long time. We felt it was time to bring it into the new millennium," he said.

Another change: the artist and song title will be announced at the end of every song: most stations don't identify the music they play, which is a common complaint among listeners.

The new sound and identity will be promoted through a television ad campaign. The call letters will stay the same for now.

WLTJ ranked 13th in the latest Arbitron Fall 2007 ratings period.

The competition for adult contemporary listeners in the Pittsburgh market is stiff, and WLTJ had been trailing the rest in the ratings. It competes directly with adult contemporary WSHH-FM (99.7), which was tied for No. 3 in the latest ratings, and indirectly with Hot AC WZPT-FM (100.7) and WLTJ sister station WRRK-FM (96.9), which has a variety hits format.