It's been a good summer for hockey superstar Sidney Crosby.

He signed a new multiyear contract worth $43.5 million over five years. He was named captain of the Pittsburgh Penguins. And, as of this week, he unveiled a new line of clothing bearing his imprimatur.

The 20-year-old, flanked by two models, showed off his back-to-school and back-to-hockey clothing line Tuesday at a store in Mississauga, Ontario, Canada.

The casual line of boys' and men's clothing by Reebok initially will be sold only at three Canadian sporting goods stores -- Sportchek, National Sports and Sports Experts -- and will not be available online.

But Len Rhodes, general manager of Reebok Canada, said in a telephone interview yesterday that the company is looking for retail partners in the United States, where he plans to sell the Crosby line by 2008.

"There's many more people who watch the game than play it. We need the right retail partners," he said. "We've got to make sure consumers can find it in retail stores in the United States."

For his runway appearance on Tuesday, Mr. Crosby modeled an unzipped track jacket that is available only in a blue-gray shade. Made of French terry, the jacket bears the number 87 sewn on the front and sells for $70 in Canadian dollars (about $66 U.S. dollars).

The line of clothing, called RbK SC87 , was designed in part with the input of Mr. Crosby, who looked over swatches and discussed fashion with his parents. He also "worked with a team of designers in Montreal,'' said Michele Fortier, public relations manager for Reebok Canada, based in Montreal.

"Aside from the logo, everything is plain,'' she said. "We've played with the logo to make it more modern. The RbK is there. The Crosby SC87 shield is prominent." Eighty-seven, of course, is Mr. Crosby's number on the team, and also coincides with the date he was born, 8/7/1987.

The hope is that the line will catch on in Canada, Ms. Fortier said, and then be expanded to other markets, including the United States. "We're sort of testing it with the Canadian market," she said.

There's also a performance outfit made of a fabric Reebok developed called PlayDry that, Ms. Fortier said, "accelerates evaporation, increases ventilation and reduces abrasion when you work out."

The black top, which zips from the chest to the neck, is lined in yellow, and the long matching pants also are black and yellow. The top retails for $60 ($57 U.S.) and the long sweat pants for $50 ($47.50 U.S.). A pair of shorts in the same colors and fabric sells for $40 ($38 U.S.).

A cotton thermal, long-sleeved shirt in the same blue-gray shade as the jacket bears the Reebok logo, but it's printed in such a way that the letters are fading slightly. It retails for $40.

There are two T-shirts, both in beige. The long-sleeved version, bearing the Crosby SC87 shield logo with the same worn style of printing as the thermal top, sells for $40, while a short-sleeved version is $25 ($23.75 U.S.).

More clothing, aimed at women, is in the works, Ms. Fortier said. A line slated to debut next spring will include T-shirts for women like those worn by Mr. Crosby's modeling buddies at this past week's press conference.

The women's T-shirts will feature an SC87 shield logo and come in pink and yellow. Another T-shirt will say, "I Crosby."

The line was created partly because hockey fans asked retailers about the possibility of a Crosby clothing line, Mr. Rhodes said, and Reebok received e-mails with similar queries from customers.

Two years ago, Mr. Crosby signed a five-year endorsement contract with Reebok worth $2.5 million. Mr. Rhodes would not discuss whether Mr. Crosby would receive additional money from the clothing line or the terms of the arrangement.

He did reject a reporter's suggestion that a cologne called El Sid would come next.

"We don't put any product in the market that he hasn't endorsed -- literally," Mr. Rhodes said, with a laugh. "It's got to be true to Sidney and true to Reebok. It's got to be authentic to the sport and the fans."